Starting a new business? Get 40% off our accountancy services for 3 months! 😀


Knowing what your business is worth at any one time is important for several reasons. It can help you understand how to add more value, or where you might be carrying unnecessary weight.

Valuing a business is also useful if you need to guarantee loans, or to get a fair price if you’re selling. Any potential buyers will be keen to know how much money they can make from the business going forward, as well as where the risks lie.

We look at the different ways in which you can work out the value of your business – and why it’s important in the first place.

Why would you want to know?

When it comes to valuing a business, there are generally three main reasons for wanting to do so, which we look at below.

When you’re looking to sell or grow your business.

Only when you know the true value of your business can you work out the best ways to increase it.

Maybe you need to upgrade your equipment or buildings for example, and need to understand the current value as a starting point. It can also help you enter the selling process with more realistic expectations.

Goal setting and motivation

Not only can regular valuation help measure and incentivise business performance, it’s a chance to focus on issues that are important to the company.

So, as well as understanding the overall value of the organisation, breaking it down into areas can help pinpoint your attention.

Perhaps you’re trying to increase your green credentials or transition the business online for example. An up-to-date valuation of your business can show you what to focus on for further growth and improvement.

Raising equity capital

Valuing a limited company can help you agree a price for any new shares that you issue, because you’ll better understand what they should be worth. It can also help you to devise an internal market for shares, so that employees can buy and sell shares in the business at a good price.

Why value your business?

How do you actually value a business?

Business valuation is a bit of an ‘art form’ – there isn’t one single ‘right’ way to do it. Business owners and brokers tend to use a number of methods so they can see the bigger picture more clearly.

Why? Because businesses are all individual and can be very complex. It’s like the old saying “a house is only worth what a buyer will pay for it”.

It’s similar in business; the value is very much in the eye of the beholder. That said, there are several common ways to value a business in the UK, which we’ll explain next!

1. Assets

If your business has a number of fairly sizeable tangible assets, then this way will probably work best. Tangible assets, things like stock and inventory, buildings, machinery, and equipment, have a ‘physical’ form, so it’s easier to measure their value. Intangible assets – things you can’t physically touch such as intellectual property or brand reputation – are more difficult to pin a value on.

The net value of your business assets (the tangibles ones at least) will show in your accounts, though you’ll also need to consider any asset depreciation or other liabilities. It’s why managing your assets properly is so vital.

The value of goodwill

It’s worth noting that simply valuing your business on its assets is often not the most lucrative method. It can be a little basic, as it assumes there is no ‘goodwill’ in the business which can be incredibly valuable.

This is the value of your brand in the marketplace – built up over time and recognisable to customers as a sign of quality assurance.

2. Price/earnings ratio

The price/earnings technique (or the multiple of profits) is best suited to businesses with a strong track record of good profitability. It works by:

The figure you then end up with will be your price-earnings ratio, giving you an idea of value.

3. Comparables

This is a tried and tested method of valuing a business in the UK. It basically involves looking at what similar businesses have sold for in recent years, and coming up with a value for your own business accordingly.

It’s a bit like when you sell your house. You look around at what others of a similar size and spec have sold for in your area before deciding on an asking price.

4. Discounted cash flow

Discounted cash flow is a common way to value a heavily invested business that has been around for a long time and has a predictable, stable cash flow.

The only problem is, it’s quite a complex way of getting a valuation for your business. This method relies heavily on assumptions that can be made about future business conditions. But if COVID-19 has taught us one thing, it’s that life is unpredictable!

How does it work?

The discounted cash flow method provides a relatively accurate estimate of what a future cash flow stream is worth right now. The valuation is worked out as the sum of the dividends predicted for each of the following 15/16 years or so, plus a residual value given when this period ends.

The calculation for today’s value of future dividends is done by applying a discount interest rate (generally ranging from 15% to 25%). This considers the risk and the time value of money (based on the concept that £1 received today is of higher value than an equal amount received later).

If the business is worth more than the cost of investing in it, it’s an investment opportunity that could prove lucrative.

5. Entry cost valuation

This is essentially where a valuation for a business is worked out by estimating how much it would cost to start up an almost identical business from scratch.

It considers all of the various costs that would involve, including HR and staffing costs, buying stock, offering training, building a client base, and purchasing or leasing assets. Everything, basically!

6. Industry rules of thumb

Just about every industry has its own set way of valuing businesses within it. For example, retail outfits tend to be valued using a multiple of turnover, number of outlets or how many customers they’ve had.

But a different sector, such as a computer repair business, will usually only be valued by turnover. Estate agencies will be by the number of branches they have, and so on.

How to value your business?

What is the best way to value a business?

Individuals and entities purchase businesses for a whole range of reasons, whether to reduce competition, increase customer numbers, or to merge with another brand.

Just like with house sales, the purchaser needs to know the value of what they’re buying. But as we mentioned earlier, this isn’t really a “one size fits all” thing.

Ultimately, you could use several different ways to value a business, and arrive at a different figure each time!

Buyer versus seller value

Negotiations between buyers and sellers can also mean the valuation fluctuates over time. For example, having a large fixed asset you believe is worth X amount, but your purchaser only thinks is worth Y will likely affect your final value.

As the seller of your business, you’re also more likely to want to highlight the profits your buyer could make, and why it’s a good return on investment.

The buyer will probably focus more on the risks. Realistic valuations are ones that take both these things into account.

In a nutshell, if you’re simply after a rough idea of what your business is worth then quickly adding up your assets may well be enough. But if you’re looking for something more detailed, then you’ll need to take many more factors into account.

How do venture capitalists value companies?

Before we finish, we thought it worth looking at business valuation from a venture capitalist (VC) viewpoint. Seeking to gain VC buy-in is, after all, another very common reason for wanting to know what your business is worth.

Professional investors, including venture capitalists, take a slightly different angle when it comes to business valuation. They do look at profit, assets and comparable companies, but they also set this against their exit valuation instead of their entry valuation.

Basically, venture capitalists begin with a financial projection they believe to be achievable, and work backwards.

They look at the rate of growth and apply an exit multiple from sensible comparable companies, plus a pre-determined rate of return. This allows them to calculate the amount of money they are willing to offer.

Bear in mind that this way of doing things means selling a high-growth business to a VC can be much more (or much less) profitable than selling to another business or individual.

Not sure which route to take when valuing your business? Let our experts guide you! Have a look at our outstanding value online accounting services or speak to our team on 020 3355 4047. Don’t forget you can also get an instant quote online.

instant quotes for online accountancy

About The Author

Dean Salmon

I'm an AAT and ACA qualified Chartered Accountant with over 13 years experience working with businesses, contractors and sole traders. I also love watching live music, and quizzes! Learn more about Dean.

More posts by this author
Inline Feedbacks
View all comments

Read more posts...

June 2022 Client of the Month: Manea Kella

This month we spoke to Adrian Manea, architect and director at Manea Kella, a London based RIBA Chartered architecture and interior design…

Read More

Succession Planning for Business Owners: What Comes Next?

When you own a business, it’s extremely normal to feel like you’re surviving one day to the next – ‘winging it’, as…

Read More

The Accountancy Partnership – Our Positive Reviews

Here at The Accountancy Partnership, we’re proud of our customer reviews The reviews we receive from our customers show how hard we…

Read More
Back to Blog...

Confirm Transactions

The number of monthly transactions you have entered based on your turnover seem high. A transaction is one bookkeeping entry such as a sale, purchase, payment or receipt. Are you sure this is correct?

Yes, submit my quote
No, let me change it

Please contact our sales team if you’re unsure

VAT Returns

It is unlikely you will need this service, unless you are voluntarily registered for VAT.

Are you sure this is correct?

Yes, the business is VAT registered
No, let me change it

Call us on 020 3355 4047 if you’re not sure.


You only need this service if you want us to complete the bookkeeping on your behalf.

Would you prefer to complete your own bookkeeping?


Call us on 020 3355 4047 if you’re not sure.