Most businesses don’t have an unlimited budget to splash out on marketing, so it’s important to get the most out of every penny. To help, our good friends at Team Organic take us through some simple ways to maximise a digital marketing budget.
In order to track the effectiveness of any marketing strategies you put out there, keep an eye on the data. That means using analytics on your website or social media accounts to monitor traffic and engagement.
It will enable you see which pages are doing better than others, and which of them need more work. For example, if a webpage has a particularly high bounce rate (visitors reach the page and then leave again quickly), this is a sign something needs to change on it to keep visitors on it a bit longer.
Only with solid information like this will you know if your marketing campaigns are working, or if they need revisiting.
Test out campaigns
It’s always a good idea to test out paid marketing campaigns first, before you blow all your money. Instead of launching a full marketing campaign, launch a small segment of it to certain people/places first, and see how it does. The data you pull back from these tests will help you tweak future campaigns so that they’re more effective.
Refine your audience
The best way to get the most out of your marketing budget is to be tactical and focused. The chances are that only a small section of the population are likely to buy from you. Rather than targeting everyone in the hope that something sticks, refine your audience. Learn more about them, and target them in the most effective way possible.
Research your target audience demographics and come up with marketing strategies tied to those profiles. You may need to scale up your focus to a wider range of people in the future, but starting small is a good way to play it safe and get it right first.
If you have several audience-types you want to target in different ways, this is possible too. For example, sending different email campaigns to different mailing lists. Most email marketing platforms allow you to use segmenting tools.
Maximise your usage of budget methods
Spending money on digital marketing is pretty much hard to avoid if you want any hope of an effective campaign. If your budget is very limited and needs to go as far as it possibly can, some strategies are cheaper than others.
Paid advertising such as print advertising or pay-per-click will set you back a decent chunk of your budget. More budget-friendly ways to do marketing include social media, email, and content marketing. That’s not to say you should only use these methods, but they may be best to focus on if the budget is tight.
Team Organic specialise in organic SEO and digital marketing. Have a chat with them about growing your business and brand online by calling 020 3355 8069.
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About The Author
Forensics graduate-turned copywriter and blogger. I love turning complex topics into easy to understand, yet engaging pieces of content.