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Choosing the right accountant for your business can be a bit confusing, especially with so many options available. If you’re looking for a reliable online accountant, then The Accountancy Partnership and Crunch Accounting are probably both already in your search results.

At face value, The Accountancy Partnership and Crunch seem like they offer a very similar accounting and tax service, but there are some crucial differences.

The Accountancy Partnership and Crunch both provide accounting, bookkeeping, payroll and tax return services to small businesses, sole traders, contractors, and freelancers. Just in very different ways.

The Accountancy Partnership



per month

Online based

Outsource work

Free bookkeeping software

Direct access to your accountant

Suitable for small businesses

Get An Instant Quote

Crunch Accounting



per month

Online based

Outsource work

Free bookkeeping software

Direct access to your accountant

Suitable for small businesses

Compare Pricing

Online accountants, not outsourced accountants

To us, being an online accountant means providing a highly professional accounting service to businesses. We just happen to do this online. Rather than clients waiting for an in-person appointment (whilst paying for expensive high-street rates), we collaborate using the magic of modern technology.

For The Accountancy Partnership, that means our friendly team of UK accountants work together in our offices in the Northwest and in London. You have direct access to your accountant, bookkeeper, or payroll clerk, whenever you need them. You’ll always know who you’re working with, starting with our Meet the Team page!

We never outsource your accounts, or share your data externally. Never ever.

And this is one of the ways in which we’re different to Crunch.


Trying to understand Crunch’s business model

Crunch operate what they call a ‘Service and Software’ model. Clients sign up to use their free bookkeeping software (a bit like a lighter version of our very own Pandle). They can then pay extra to access one of Crunch’s account managers.

The account managers act as a sort of messenger between clients and the accountants that Crunch outsource work to in India and around the UK. As a client you don’t get to choose who your details are shared with, or to access your accountant directly (without paying significantly more).

Can I speak to my accountant?

You can get access to your own dedicated accountant:

The Accountancy Partnership

From £24.50 per month

Crunch Accounting

From £196.50 per month

Should I use The Accountancy Partnership or Crunch?

This depends on what you’re hoping to get from the service. Though they sound similar, Crunch and The Accountancy Partnership operate very differently.

Essential accounting services

At The Accountancy Partnership we provide a range of accounting services to help you run your business efficiently.

For instance, our online accounting services for limited companies start from only £39.50 per month, and include all of the absolute essentials, but without charging you for services you don’t need.

Crunch’s services for limited companies also start from £39.50, but this doesn’t include all of the basic services you’d expect to receive, such as year-end accounts. You’ll need to pay £75.50 per month for these to be included.

Using bookkeeping software

You can use our bookkeeping software for free if you want to, but it’s not compulsory. If you prefer different software, or even if you want us to do your bookkeeping for you, that’s all ok too. Whichever method suits you best, we’re here to be your accountant.
Crunch come at this from the other direction. They provide the invoicing software, and you can access more help if you need it (for an additional fee).

What does the software include?


Pandle Pro
(Free for clients)
Accept Invoice Payments
Automated Bank Reconciliation
Bulk Editing
Cash Flow Forecasting
Connect your bank account
(10,000+ secure feeds)

(approx. 7 feeds)
Live Chat Support
Yes, with trained bookkeepers who know the software

Only with higher tier packages
Making Tax Digital compliant
Mileage Tracking

In development
Mobile App
Multiple Currencies
Payment Reminders
PayPal Feeds
Real Time Tax and Finances Dashboard
Stock Control
Stripe Feeds
Unlimited Transactions
Unlimited Users
Upload Receipts
VAT Management

Stability and reliability

Crunch are growing, and fast! Part of this growth is based on outsourcing work to their accountancy partners based in India. We’re growing too, by building our existing in-house accounts, bookkeeping, and payroll teams on a stable foundation of first-class service and trust.


Choose The Accountancy Partnership if… Or go with Crunch if…
You want a dedicated accountant that you can contact directly You don’t want to speak directly to an accountant, or are happy to pay extra to do so
You want bookkeeping software which is feature rich and easy to use, included for free You only need very basic bookkeeping software
You want an accountant who will be proactive about helping you save money and be as tax efficient as possible You only want occasional help via your account manager


Learn more about our online accounting services for small businesses, and get an instant quote online.

instant quotes for online accountancy

About The Author

Elizabeth Hughes

A content writer specialising in business, finance, software, and beyond. I'm a wordsmith with a penchant for puns and making complex subjects accessible. Learn more about Elizabeth.

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The number of monthly transactions you have entered based on your turnover seem high. A transaction is one bookkeeping entry such as a sale, purchase, payment or receipt. Are you sure this is correct?

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VAT Returns

It is unlikely you will need this service, unless you are voluntarily registered for VAT.

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You only need this service if you want us to complete the bookkeeping on your behalf.

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Call us on 020 3355 4047 if you’re not sure.