At Aurora, we’re all about balance. That means not just focusing on physical fitness, but also mind fitness. So many issues in the body crop up when our minds aren’t healthy and our minds also suffer when our bodies aren’t healthy. Taking a holistic approach to mind and body fitness, we provide a number of different wellbeing services to help you get mind and body fit.
What drove you to start the business?
I wanted to do something completely different to my day job. I was lacking a creative outlet and Aurora became one for me. I started with hypnotherapy and with time, my skillset grew so I was able to offer more services to my clients.
What particular challenges did you have to overcome in setting up your business, and since then?
Lack of time has been the biggest challenge. It’s not easy running a business when you already work full time. I’ve had to reframe how I think about Aurora – for me, it doesn’t really feel like ‘work’ because I enjoy it. Of course, that way of thinking brings other challenges too – it’s important to remember that I am running a business and everything I do must be viable, not simply for the love of it!
Why did you choose The Accountancy Partnership?
I was already with TAP before we incorporated so it was a natural choice to stay once we became a limited company. I chose TAP due to their value for money services and I know if we ever need help with a tax enquiry, it’s all included.
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Have we helped you overcome any challenges, and if so, how?
What do you have planned for your business in the future?
I’ve recently completed my Personal Training qualification so we’ll be offering more of that to our clients in the near future! Nick (my co-director) is already a PT so having both of us able to offer PT services means we can greatly expand that part of our business. I have also qualified in Hypnobirthing within the last year and have also signed up for a Hypnotic Fertility Practitioner course so I will be well placed to offer help to clients wanting to start a family.
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About The Author
A creative content writer specialising across business, finance and software topics. I have a love for all things writing, and creating engaging, easy to understand content that helps everyday people! Learn more about Rachael.