This month we spoke to Jack Wilson, Director of LemonTop Digital!

LemonTop Digital | Instagram | LinkedIn

Hey Jack! Tell us about your business

We help drive long-term success for ambitious brands through organic growth methods, specialising in SEO to get you in front of your ideal customers when and where they’re searching for your offering.

We’ve recently launched our new platform, Compass, to allow SME’s to access expert-level SEO at a fraction of the cost of an agency.

Compass is built specifically with small businesses in mind, who need the ability to grow profitably and all of the benefits that SEO provides more than anyone, yet it is often prohibitively expensive for them.

The platform will walk you through creating the perfect SEO strategy for your business and then a guided step-by-step process to execute successfully in just a few hours each month.

What drove you to start your business?

Over the past few years paid advertising has become increasingly expensive and we were seeing lots of small-businesses struggling to scale profitably (or just make consistent sales) while managing cashflow and margins.

Especially alongside increasing operating expenses from the inflationary environment, global shipping issues and rising unit costs.

It was then that we wanted to help SMEs utilise the benefits of SEO and organic growth as we knew it could be the advertising platform that would offer them:

• Huge ROI due to the compounding nature of the results from SEO (cost stays roughly the same while results compound)
• The ability to scale without eating into their margins
• Getting in front of their ideal customers when and where they’re looking for their products or services
• High quality traffic to their website with high conversion rates

So we set up LemonTop to do just that and have seen fantastic results for our clients and their performance metrics.

What particular challenges did you have to overcome in setting up your business, and since then?

Launching the platform (Compass) has been a long road to ensure it met all of our requirements to be able to successfully help small-businesses gain the results we knew were available to those that can focus on their SEO.

Another significant focus has been educating our clients and the market about the importance and intricacies of SEO and it’s positive impacts on their metrics over-time.

Most are far more aware of paid-advertising and know the instant nature of it driving sales, but it won’t show immediately in the numbers how they can be making more sales but actually doing so unprofitably and in a way that won’t be scalable over a number of months.

SEO works differently and can take a little longer to start seeing the results in the numbers, but can have the positive impact that everyone is looking for on reducing customer-acquisition costs, boosted revenue, increased profit, high-intent traffic and average order value to name just a few effects.

But the education piece in the interim is a focus to ensure our clients are looking at the right metrics and understanding the nature of SEO.

Why did you choose The Accountancy Partnership?

We decided to work with The Accountancy Partnership after seeing their reputation for providing high-quality, reliable accounting services.

Renowned for their client-centric approach, tailored to the unique needs of each client gave me the confidence that they would act as a partner rather than a distant third-party as accountancy firms can often be.

The firm’s competitive pricing without compromising on the quality, has been exactly what we were looking for when we got started.

Have we helped you overcome any challenges, and if so, how?

Every time I have a question on some specifics related to our business they are quick to respond and answer with the detail necessary for us to be able to make well-informed decisions.

What do you have planned for your business in the future?

The big one which is coming this week is the launch of Compass, our guided SEO platform built for small businesses. It will be the all-in-one SEO solution for anyone to be able to achieve organic growth in just a few hours by simply following the steps of the platform.

We’re super excited to be able to bring all of the benefits of SEO/organic growth to those that need to be able scale profitably the most and looking forward to seeing those results help them grow!
 
Learn more about our online accounting services for businesses just like Jack’s. Call 020 3355 4047 or get an instant online quote.