Our super efficient and approachable Digital Marketing Manager, Phil, is the focus of this Staff Spotlight. He’s the beating heart of the team as the hub of our digital marketing wheel (Team Organic), as well as working closely with TAP.
What is your job title?
Digital Marketing Manager
Give an overview of the duties, functions and responsibilities of your job.
I’m responsible for the on boarding of new clients to Team Organic. I actively seek out and approach potential clients as well as manage and communicate with inbound leads.
Once on board, I manage the client relationship and act as a point of contact between the Team Organic departments and our clients.
My other duties also include assisting with, and implementing, social media strategy, content ideas, and brand management of clients.
For The Accountancy Partnership I assist with content and social strategy, communication with third parties on behalf of TAP, brand management online, and client communication such as client surveys.
What is a typical working day like for you?
For The Accountancy Partnership my day begins by catching up with our social media executive on the latest campaigns and interactions across social. I also discuss the latest content requirements needed for the blog and onsite with our content writer. This helps me understand the current message being put out across TAP’s channels and why.
I will also spend time checking through my emails for client survey replies, relaying and recording this feedback into a database for the team to review.
For Team Organic I start by checking my emails from clients and responding ASAP, updating our various teams on the latest news, activity and questions our clients may have.
After that, I will focus on responding to inbound leads, completing website reviews and sending them out for potential clients to review.
Currently I’m also heavily involved in a client’s social media campaign for an event. This requires me to create content across a series of themes, implement into a content plan and send to the client to review and sign off.
What particular challenges do you regularly encounter?
In my role as Marketing Consultant for TAP, I’m in regular contact with clients providing feedback. Sometimes clients assume I’m an accountant too. Usually I am able to explain my position and refer them to the correct team member to help them with their accountancy related issue.
For Team Organic, the biggest thing is helping potential and existing clients to understand exactly what SEO is, and how important it is. It’s understandable that, unless you are in the industry, then SEO will sound like a myth or a waste of time, but it is so very crucial to getting ahead of your competitors in this online world.
What are some of the biggest challenges faced by your clients?
For Team Organic’s clients, including TAP, the World Wide Web is very large and very over saturated. Most industries have hundreds of thousands of businesses online, all competing for the same attention. Our clients face the challenge of being heard over the noise and being seen by the right people.
How are you able to use your skills to solve problems for them?
With our dedicated team of professionals at Team Organic, we have the skills to ensure all of our clients are heard over that noise. We use only organic and “white hat” tactics, both in SEO and social media, to keep on the good side of search engines and social media algorithms. Resulting in quality engagement and brand awareness online, ultimately ranking in search engines above their competitors.
What is your favourite part of the job?
I really enjoy speaking with people in businesses from all walks of life and sharing their enthusiasm for the work they do. Being in touch with the ever-evolving world of SEO and social media is also exciting!
What do you like most about working for The Accountancy Partnership / Team Organic?
The team I work with make each day a joy to come into work.
What skills do you find most useful to do your job?
I have extensive customer service experience, from answering phones in a call centre to eventually oversighting those very calls from a Risk and Compliance point of view. Having this overview of customer experience, I am able to put myself in the client’s shoes and pre-empt their questions before they’re asked, providing a better, streamlined customer experience.
Where’s your favourite place to visit on days off?
I love walking in the great outdoors with my family, usually country parks or hills. The rainier the better too, as to quote Billy Connolly “there’s no such thing as bad weather, just the wrong coat.”
Tell us about your proudest achievement.
How would your colleagues describe you?
Laid back, loves a strong coffee, patience of a saint.
What are you reading/binge watching at the moment?
I’ve just finished reading Timeline by Michael Crichton and have far too many series on Netflix I still haven’t got round to watching.
Who do you admire, and why?
Lots of people for many different reasons.
What question would you really like to answer, and what’s the answer?!
What’s the meaning of life? And of course, the answer is 42.
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About The Author
A content writer specialising in business, finance, software, and beyond. I'm a wordsmith with a penchant for puns and making complex subjects accessible. Learn more about Elizabeth.