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In a competitive world of business, anything that can help you stand out (for all the right reasons) is a plus for any company striving to boost sales.

With the introduction of new technology, businesses have had a lot of help. But the downside is that everyone’s using it – so where do you get your edge?

In this post, we’ll be talking about a simple way to boost exposure for you and also help you stand out and compete in the busy world of business. It may be surprising to learn that blogging could be just the thing to help.

What are the key benefits to running a blog?

Blogging is something that a lot of business owners can be a bit sceptical over. What does your business have to gain from handing out free news and tips?

It’s understandable, but that’s why we’ve put together this post. Below we’ll be listing the ways your business could get a boost through blogging.

It gives you something to share on social

The posts you make on social media should ideally have a mix of content – both your own and those from other people or businesses.

However, where many businesses get it wrong is by pushing only promotional content. No one wants 100% sales pitches. They won’t follow you or interact with you, which means no sales.

It’s always best to mix your content up with different types of posts. One way to do that and not run out of things to say is to promote your own blog posts.

Blog posts are promotional without being overly so. This means that you can push your content out without putting everyone off. Instead you’ll be giving people something worth reading. This is what will help you get the most out of your social media channels and pull over traffic.

Become an authority in your industry

By blogging about your industry, you become an authority in your field. Doing so regularly helps your audience associate you with being the go-to person in your industry. This helps by making your business more recognisable. This builds trust and familiarity which can end up being a deciding factor in your customers’ purchase decisions.

Provide value before they’re even customers

There’s a lot to be said about giving things out for free. Some business owners will draw the line at freebies and others will make use of them regularly.

Whatever side you come down, a blog is a relatively cheap investment that helps to provide value to your target market.

For example, if you own a gardening business, you could have blog posts about how to build a garden shed, best times to plant different crops or top tools to give gardeners for Christmas. These are all things that your target market will be interested in. They’ll pull them over to your website, and hopefully keep them there long enough to make a purchase.

It’s true that not everyone reading your blog will buy from you. That would be great if it were the case and you’d see a lot more blogs popping up if so.

However, getting people on your website means that some of them will eventually convert. Getting free information like this provides value and many people will unconsciously try to reciprocate by giving you their custom.


Have you got a business blog? Or are you thinking about starting one? Please share your thoughts below.

About The Author

Kara Copple

An experienced business and finance writer, sometimes moonlighting as a fiction writer and blogger.

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