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Your business is going well, and has been for some time. You’ve got money to spare and you’re starting to think it’s time to spend some of it on growing your business. But how? In this series, we’ll look at some of the ways you can expand your business safely and successfully.

 

Great Ways to Grow Your Business, Part 1: Increase Sales to Your Regular Customers

Your ability to increase sales to your existing customers will depend a lot on the nature of your business. Obviously, if you sell central heating boilers then you can only expect tradespeople or construction companies to be regular customers. Householders who buy from you directly are (hopefully!) unlikely to need another new boiler from you for quite some time.

But for many businesses, it’s worth paying just as much attention to maintaining or increasing sales to regular customers as it is to attracting new ones.

Think about how you follow up sales

Do you just put customers on a mailing list and send them out your standard promotional mail shot every so often? Why this isn’t necessarily a bad thing, think about how you could target customers more specifically and engage them more. You could:

It’s worth considering adding flash sales, discount codes, free delivery offers or free gift offers to some or all of your mails.

However…

Beware overloading customers with promotional emails, because this will tempt them to hit that ‘unsubscribe’ button – then you’ve lost contact for good. On that note, it’s always worth having a few subscription options, so that customers can choose the frequency or type of emails they receive.

Think about the 3Rs: Rewards, Retention and Referrals

 

So, now you’ve gained a few business growth tips on how to keep on selling to your regular customers, you’re all set for Part 2: Attracting New Customers.

 

About The Author

Karl Bilby

We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!

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