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One of the biggest challenges small business owners face during periods of growth is choosing the right employees for the business; just ask TAP’s own director, Lee Murphy.

A biannual Employee Outlook survey by the Chartered Institute of Personnel and Development (CIPD) reported this spring that job satisfaction has decreased substantially since autumn 2015; and is now at its lowest for two years.

So, exactly what is the secret to building a team of loyal employees and keeping them satisfied with your company? We delved a little deeper to see how you can create the perfect workforce for your small business.

Get the hiring right

One of the first steps to building a team of loyal employees is to get the process of recruiting right. Finding an employee who’s enthusiastic about your company and excited to become a part of the team pushing it forward is vital, since a lazy employee probably isn’t a loyal one.

Depending on the position you’re hiring for, it may be wise to have both a trial and an interview. It can be tempting to rush through the hiring process, so take your time and use your better judgement, rather than solely using their CV to decide.

Company ethics

Understanding and valuing the ethics of a business is vital for all employees, and underestimating this could cost you a lot of time and money. Honest intentions and authentic morals can be a driving decision in whether to look for a new job, so keep your ethics above board to avoid becoming the reason they don’t have a high level of employee satisfaction.

Not only will current employees enjoy working for your and stay loyal to the company, business ethics may make your company become more desirable to future applicants. Keep the company’s ethics front and centre by getting involved in fundraisers and community events.

Opportunities to learn

The survey by the CIPD also reported that 30% of employees don’t believe their organisation provides them with opportunities to learn and grow. Giving employees the chance to learn within the company is vital if you want them to remain loyal and bring new skills and ideas to your business.

Create opportunities for staff to grow with workplace training and adaptability to different learning styles.  As a small business you have an advantage here because there will be more room for employees to try different areas and work on different key skills and learn new ones at the same time.

Keep employees involved

Keeping employees involved in all aspects of the business is the perfect way to demonstrate how much the company values their opinion.

Allow employees to interject on important topics by updating them on company decisions in weekly meetings, or even by sending a quick email asking their opinion on a big company decision. For example, ask their opinion on what kind of rebranding strategy to take, or if they have suggestions for an employee day out.

Meetings are also the perfect opportunity for recognising the accomplishments of employees – another important factor in building a loyal workforce.

Rewards and recognition

Recognising when employees have an important work anniversary or if they’ve been producing some great work recently will boost their morale and leave them with a positive outlook.

It doesn’t have to be a champagne and caviar celebration either. A simple congratulations and thank you can go a long way with an employee, so don’t underestimate it!

Other rewards for dedicated work might be to honour a request that they’ve asked for, or include a new employee benefit. For example, consider a flexible working scheme for employees that commute, or have to organise childcare.

Are you on your way to building a team of loyal employees? Or are you struggling to find the right staff for your business? Leave your thoughts in the section below!

About The Author

Stephanie Whalley

Serial snacker, compulsive cocktail sipper and full time wordsmith with a penchant for alliteration, all things marketing and pineapple on pizza.

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