Every industry has its own busy and slow seasons. Depending on your field, the summer might be the busiest time of year. For instance, if you are in the construction industry you will likely be swamped during July and August, struggling to keep up with demand.
That said, for any freelancers or small businesses in the accounting, writing, design or IT sectors, the summer can end up being really slow. After all, everyone is out enjoying the good weather, putting off the stressful tasks (you know, the ones for which they usually hire you!) until the sun disappears again.
Most people in the UK tend to take their holiday allotment over the summer, so they are unlikely to want to start big projects. All of this can leave you feeling a bit desperate and worried about your bottom line.
Check out these four tips for small businesses and freelancers – these will help you to not only survive, but to thrive during the summer season.
Tip 1: Build your business and your brand
During your busy periods, you likely find yourself running around like a chicken with your head cut off, trying to get everything done and never completing your ‘to do’ list. It is almost impossible to actually build your business and grow your brand while you are completing your daily tasks. Take time during your slower season to build your business for more success during the busier months.
Tip 2: Set aside money during the busier seasons
This tip can be easier said than done, but if you work in an industry that has high and low seasons, you should always try to sock away some money during your busiest periods. That way you can live your normal lifestyle (and put food on the table) even when no new funds are entering your accounts.
Tip 3: Focus on your social media presence
Similar to tip 1, now that you have some breathing room and extra free time, it’s a good idea to spend time building up your social media presence. Take photos of your staff enjoying the summer or working hard in the sun. You can then share these photos during the harsh days of winter to remind everyone that the sun will once again come out!
Tip 4: Offer selective deals, referral schemes, and sales
During the summer months it can be a good strategy to begin offering selective bonuses, deals and sales to clients. You might want this to be a one-time offer, something special for new clients or a referral system. No matter what, it’s important to ensure your sales and deals don’t devalue your core products – your brand should still be of utmost importance.
By utilising these tips above, you can begin to view the slower summer months as a boon to your business rather than a negative. In the meantime, enjoy the summer and make sure you get out to enjoy it!
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We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!