If you’re reading this and you’re unsure what the acronym ‘GBBO’ means, then there’s a couple of things you need to do. First, change your Tuesday night television schedule, because you’re clearly doing it all wrong. Secondly, keep scrolling through this article because we’ve got you covered.
Those familiar will be well aware that GBBO stands for Great British Bake Off; only the best TV show to grace our midweek screens. It’s a reality show where contestants compete to be the best baker of the bunch.
So why are we trying to shoehorn this seemingly irrelevant piece of pop culture into our blog? Well, with the help of some (admittedly fairly weak) analogies, there’s much that small business owners can learn from GBBO.
Soggy bottoms don’t bode well for success
Perhaps the most notorious Bake Off innuendo is the ‘soggy bottom’. The now-infamous phrase gets wheeled out when the baker removes their dish from the oven prematurely, resulting in an undercooked base. It inevitably disintegrates into soggy disaster.
Our point? A solid foundation is important, and this is certainly true in business. Your business plan and marketing strategy are the essential substructure which support any venture. The company’s mission statement, motivating the workforce, and even financial management all rest on this.
Your competition isn’t always the enemy
One of the most charming things about GBBO is the sense of comradery amongst contestants. There’s a definite preference to shining in their own right, rather than benefiting from the misfortune of others. Time and again, competitors step forward to help each move cakes in danger of sliding to the floor.
Businesses can take a lot from the concept. Be the best because you’re the best, not because your competitors aren’t up to scratch.
You can’t be good at everything, and that’s okay
One week, a contestant can be crowned Star Baker for whipping up a batch of technically flawless beignets soufflés. The next, they’re scooping a custard tart up off the floor.
Just like in baking, not everything is going to complement your skillset. Part of running a successful business is recognising your own areas of weakness, and being prepared to bring in help for them.
Make sure your digital identity is squeaky clean
GBBO judge Paul Hollywood had to apologise after an old photo of his Halloween Nazi outfit resurfaced.
If there’s a lesson to be learnt here, it’s to make sure personal profiles are well vetted. Things which seemed like a joke at the time can be horribly less amusing out of a private context. Pay close attention to your business’ digital identity, including that of employees.
In our ever-connected world, your online presence is often the first impression a person will have of your business. It’s important to make sure it’s sending out all the right signals.
Oh, and don’t hide in the office fridge
Noel Fielding did it, and it didn’t go down well with viewers concerned about children copying the idea. Plus, it must be pretty chilly in there.
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About The Author
Serial snacker, compulsive cocktail sipper and full time wordsmith with a penchant for alliteration, all things marketing and pineapple on pizza.