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A new campaign, launched by the British Chambers of Commerce, will aim to raise the profile of smaller businesses and gaining public support. The campaign, “Business is Good for Britain” will separate smaller businesses from the image of fat cats in the city receiving bonuses and larger corporations. The campaign was created by the director general of BCC, John Longworth, who wants to encourage the public to realise that UK Small and Medium Enterprises do care about the creation of jobs and wealth, and are an integral part of the local community.

A survey conducted by ComRes on behalf of BCC revealed that 72 percent of the 2000 respondents believe that a company should prioritise its workforce, while under a third though that shareholders should be a priority. Longworth faces a huge problem, as the recession hits people of the UK, and unemployment levels rise, people increasingly view businesses as ruthless entities who want to get rich quick. The shadow business secretary, Chuka Umunna said:

“I’m extremely worried that business is being depicted as being in the naughty corner. Business relies on society to provide the talent and skills they need, and society relies on business to create wealth and prosperity.”

According to Andrew Cave speaking on behalf of the Federation of Small Businesses, small companies who have four employees on average, tend to stay small and don’t expand further. He believes the government should reconsider its role in supporting UK businesses to grow and develop.

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