Starting a new business? Get 40% off our accountancy services for 3 months! 😀


As a sole trader, the brains behind a new start-up venture, or the owner of a micro business, you’ll often find that devising a solid marketing strategy gets pushed to the very bottom of your priority pile.

When speaking to clients and listening to aspiring entrepreneurs, there appears to be three reoccurring reasons to explain this lack of focus on implementing a marketing strategy amongst small business owners and those self-employed.

These are:

All of these are perfectly understandable explanations but still not a good enough excuse to neglect what could potentially transpire to be pivotal in the success of your business.

Strong marketing tactics can be transformative when it comes to brand exposure, reach expansion and converting online leads so it really is worth investing some time, manpower and any spare money into.

Granted, not all start-up entrepreneurs and SME owners are going to be able to afford to set up a marketing team but here are some top tips on how you can execute a perfectly effective marketing strategy without the need for a dedicated department.

Outsource to a freelancer

If you haven’t got the means to justify employing a full-time – or even part-time – member of staff just yet, think about recruiting the expertise of a social media, PR or digital marketing freelancer instead.

This will take the weight off your shoulders and ensure that your marketing strategy is being tended to by somebody who knows what they’re doing, without the need for an employment or financial commitment on your part.

Swat up and learn some new skills

If you fall under the first (and common) category of ‘I don’t know how to’, see this as the perfect opportunity to fill in any gaps in your knowledge for the benefit of both your growing business and your own personal development.

The World Wide Web is an Aladdin’s Cave of resource. From how-to articles, downloadable guides and eBooks right through to video tutorials and online courses, the digital age is the perfect time to learn. If you prefer face-to-face learning, there are plenty of traditional courses on the market too.

Take advantage of scheduling software

If a lack of spare time is your stumbling block, get to know your way around some scheduling platforms which enable you to prepare things like social media posts and blogs ahead of time.

Hootsuite, TweetDeck and Buffer are popular examples of schedulers used for social media and allow you to schedule posts weeks, even months in advance.

Content management systems such as WordPress allow you to create blog posts and articles then set them to go live on a specific date and time in the future.

So, if you can dedicate a few hours a week to setting this up, you know you’ve got a good percentage of your marketing strategy boxed off for a while, freeing up your time for other tasks.

Speaking of becoming more social… we always love to hear your thoughts so once you’re done here, come and find us over on Twitter and Facebook and join the conversation online.

About The Author

Karl Bilby

We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!

More posts by this author
Inline Feedbacks
View all comments

Read more posts...

Umbrella Companies for Self-Employed Contractors

When you set up in business as a contractor you might either work as a sole trader or as a limited company….

Read More

Get Ready for Small Business Saturday UK 2022

Small Business Saturday started in the US in 2010, on the first Saturday following Thanksgiving. It aims to encourage shoppers to consider…

Read More

Architects and Tax

Architecture is a highly diverse sector when it comes to tax. It’s partly down to the type of businesses that carry out…

Read More
Back to Blog...

Confirm Transactions

The number of monthly transactions you have entered based on your turnover seem high. A transaction is one bookkeeping entry such as a sale, purchase, payment or receipt. Are you sure this is correct?

Yes, submit my quote
No, let me change it

Please contact our sales team if you’re unsure

VAT Returns

It is unlikely you will need this service, unless you are voluntarily registered for VAT.

Are you sure this is correct?

Yes, the business is VAT registered
No, let me change it

Call us on 020 3355 4047 if you’re not sure.


You only need this service if you want us to complete the bookkeeping on your behalf.

Would you prefer to complete your own bookkeeping?


Call us on 020 3355 4047 if you’re not sure.