According to recent data from the Federation of Small Businesses, 62 percent of small companies are unsure or don’t think the London 2012 Olympics will give any positive results for their trade. The Voice of Small Business survey shows that a large number of small business owners don’t think there will be a long term benefit for their companies, despite being informed that the 2012 Games would create a long term legacy for the UK.
The FSB is concerned that such a large number of business owners are unaware of long term benefits to their businesses, especially as only seven percent believe that the Games will have a positive impact on their business, and 25 percent are expecting the Games to impact negatively on business. The government is being called on by the FSB, along with Olympic authorities, to ensure that smaller businesses have an awareness of how the 2012 Olympics and the resulting tourism may benefit their business.
The Warwickshire and Coventry chairman of FSB, Ian O’Donnell said:
“It’s worrying that 200 days before the Olympic and Paralympics Games are set to begin, small businesses think it will not benefit their business.”
O’Donnell further stated that as the London 2012 Games was sold using the long term legacy as its foundation, the lack of awareness of opportunities by small businesses is worrying. The government is being urged to demonstrate the benefits to small businesses, especially as the event takes place during a difficult time economically.
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