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Proactive behaviour has become the bread-and-butter norm for modern workers. It seems that society says if you aren’t a busy bread-earner, then you’re pretty much toast. At least as far as one’s self-worth, personal wellbeing and future prospects are concerned, anyway. Why has proactivity become the norm for workers?

Because millennials “should be” proactive

Deemed as the entitled generation, millennials were born into a world rich with opportunity and creative freedom. They were told from an early age that they could do whatever they wanted to —which a lot of parents are probably regretting of late — due to the superfluity of paths and opportunity that was made available to them.

It’s as if millennials have to compensate for that gift of entitlement by being excessively proactive. Utilising and exploring every potential nook and cranny, to justify their existence and prove their self-worth to society.

Because current competition is tough

21st Century dwellers are out to better themselves daily — and they want to, despite success not being guaranteed. Being influenced to “seize every opportunity”, modern workers are encouraged to enhance their futures by attaining personal achievements such as educational qualifications, work experience, and skill development courses.

Yet as everyone reaches for the stars simultaneously, the competition becomes real. Modern workers must slog even harder, study even further and pick up as many esoteric skills as humanly possible to stab a chance at job satisfaction, or even just employment.

There are no excuses

Whereas previous generations could account their lack of success stories to non-existent opportunity, resources, facilities and financial support, present-day grafters aren’t as lucky. Millennials have nothing in their way to blame their failure upon and so it’s not really an option.

With no free get-out-of-jail-cards to play, there isn’t really a valid reason for millennials to not “make something of their lives”. This notion has become so extreme, that if Gen Ys aren’t studying a PhD (even if it is in chocolate studies), or working their way up to become a non-fictionalised version of Don Draper, then they’re instantly dismissed negatively by society.

Ah, social media

You know how social users like to flaunt their avocado on toast via their social platforms? Well you can only imagine how much pleasure they get from capturing and publishing their proactive lifestyles, including enviable desk-view or notepad-and-MacBook…

The cyber-age which we live in thrives, profits and runs off online approval. Thanks to technology, social networking sites have sadly become the reason why a lot of modern inhabitants do anything at all. Many people share their proactive lifestyles for a sense of accomplishment.

Tragically, content of this nature is abundant on social channels. You needn’t have to venture too far down the newsfeed to encounter a self-promotional-disguised-as-motivational quote such as “hard work pays off”.


In the modern world, residents can’t get away from technology. And when workers aren’t employing digital software in their day job, they’re proactively learning and developing themselves, in preparation for what’s coming next.

That said, some technology is designed to offer reassurance to its users. When we created our Pandle bookkeeping software, it was to fulfil a need for software which helped to reduce bookkeeping mistakes being made through a lack of knowledge about accounting practices.

Is there a proactive working culture where you work?

About The Author

Elizabeth Hughes

A content writer specialising in business, finance, software, and beyond. I'm a wordsmith with a penchant for puns and making complex subjects accessible. Learn more about Elizabeth.

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