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Everywoman has joined forces with the Federation of Small Businesses to campaign for more ‘real life’ entrepreneurs. Everywoman is the largest female business community in the UK, and has joined FSB to encourage a greater number of women to start their own businesses. The campaign has been launched to celebrate real life entrepreneurs all over the UK, and eradicate some of the problems which are faced by entrepreneurs each day.

According to the FSB and Everywoman, the government should introduce a target of 100,000 females with their own businesses over the next decade. If the same number of women started a business as the amount of men, every year would see 150,000 new businesses in the UK. One Real Life entrepreneur is Emma Elston, who won the 2010 NatWest Everywoman Award and is the proud owner of UK Container Maintenance Limited. She said:

“When I was at school the thought of running my own business had never occurred to me and I didn’t know many women that were entrepreneurs. That’s why I think it’s so important that female role models actually go into schools to mentor young women. I’m proud to be doing just that as one of everywoman’s Modern Muses.”

The campaign will look at solutions for cash flow, finance, taxes and regulations. The campaign will also encourage other groups to become entrepreneurs, like ex-armed forces personnel and people who are surviving on benefits, young people, over 50’s and people with disabilities. The campaign will offer another option for women who have become victims of job losses in the public sector or who are unemployed.

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