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When it comes to making the most of your overall business budget, a lot of people mistakenly think that marketing is the best place from which to make cuts. After all, you should focus on your existing clients before attracting new ones, right?

Wrong. When it comes to securing your future growth and continuing success, nothing is more important that a marketing strategy. That said, in a tough economic climate, spreading the word about your business can seem expensive and time-consuming – but it doesn’t have to be that way.

If you are hoping to get the word out about your business on a tight budget, check out these tips. Our team here at TAP have used them to great success, and we know you can do the same.

Meet Up is your friend

Are you looking for PR for your business, but you can’t afford the services of a firm? It all starts with building relationships with local contacts.

Get onboard with the Meet Up website in order to learn about upcoming gatherings of journalists, and you can even contact members of the local media directly. Don’t ask for favours or opportunities right off the bat – simply make them aware of your business. When the time is right, you can ask about getting involved in pertinent opportunities.

It pays to devote time to social media accounts

The best thing about social media is that it doesn’t require very much time, energy or budget to bring back a solid return on investment. Spend time building up your Facebook and Twitter presence, and ensure you take some time to investigate newer sites such as Pinterest, Instagram and Snapchat. It pays to be social savvy!

Many opportunities start in your community

Local stores, festivals, events and circulars are all places where even the smallest businesses can gain new clients and interest in their work. Set up a booth at a local event, sponsor a local team, or take out an ad in a local newspaper.

While this may seem like a paltry effort, this is exactly the demographic that you are hoping to attract – so it is always worth your effort. You can even consider raffling off a prize or starting a competition. These prizes can help you gain emails and marketing information.

Bus Stop Advertising? It can be worth it

While this option might seem a bit “American Beauty” to you, it can really make a big difference. Taking out an ad on a bus stop bench, tube line or covered station can help you to grab the attention of the target demographic you are trying to attract.

With these small, simple (and affordable) touches, you can make a big difference in your business and gain the attention of the people who matter to your business.

About The Author

Karl Bilby

We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!

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