23rd August 2019Elizabeth Hughes0 Comments.4 minutesSelf Employed
Cast your mind back to the beginning of the year. The time when, bursting with the promise of a successful New Year, you probably made some resolutions for you and your business or career.
Your business or career resolutions might not have taken the form of a Grand Announcement. You might not even have them written down. But if you’re feeling like there are things that are getting away from you, maybe it’s time to pause for a minute. Take stock of where you’re up to, and assess what changes can be made to hit the targets that will satisfy you.
A new New Year
Summer is a time when we simple humans seem moved to Make Changes. Something about the warmer weather or a short holiday elicits deep reflection. And, with this introspection, there tends to come plans and inspiration.
Perhaps we’re conditioned by the subconscious thought of the new academic year which is about to begin, and that is what makes summer a good point at which to refresh our thinking. As the (roughly) halfway point between January resolutions, use your summer to look at what you set out for yourself at the start of the year. How many have you fully or partially stuck to? How many did you never even get started on?
Take a look at the ones that fell by the wayside, and prepare to be honest with yourself. Why didn’t they happen? Perhaps they weren’t specific enough. Maybe they were too large, and should have been broken down into smaller goals.
Keep your head above water with the reminder that you are human. There are only so many changes you can make at once.
Actions for resolutions
Plans and ideas are one thing. Having an idea how to turn those things into reality can be quite another! Even huge tasks can be broken down into smaller, practical stages. Be brutally honest about what you’re capable of, and hire in back up for the things that you can’t do.
Giving yourself a defined timetable help you stay on track, but again, be realistic about what is achievable in what timeframe.
If you’re a freelancer who resolved to attract more clients or regular work, perhaps you could make a mail group of past and potential clients this week. Then, next week, prepare a friendly email about what you’ve been up to, recent achievements, and the services you offer. Neither of those tasks take long, but they could provide a significant return for the investment of your time.
If you’re a small business owner with a resolution to improve your marketing and bring in more business, your first task should be to assess how well your current marketing works. What ROI do you get on each marketing method? Decide which ones to let go and what else you’d like to try—then make next week’s task reading up about how to make the best of the new marketing channel you’re going to target.
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