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Although going freelance will take up a lot of time and energy, you should always keep a personal blog. By ‘personal’ we don’t mean you should document your every move and draw emoji a big heart around your crush’s name. Instead create a space where you’re happy for your clients to view your work while getting to know more about your values.

This kind of blog can help you professionally and personally, so creating and regularly updating it will be well worth the time. Here are just some of the ways a personal blog can help the freelancer.

Professional development

When you’re working from home you’re no longer being checked up on and having regular ‘review’ meetings. While this might seem like a positive, without regular updates, it can be easy to lose sight of how much work you have actually completed.

By keeping a blog you can see your progress any time you like and use the information to see how you can develop your brand further in the next month. It can also be a great little ego boost; going over how much you’ve completed and what you have achieved reminds you why you went freelance in the first place.

Portfolio

In your blog’s main menu you should include an easily accessible portfolio section. This allows clients to easily view your past work, and is a valuable link to include on all your brand’s social media sites. This section should be clear and simple for the reader; market it well to your viewer and quickly turn them into a customer.

Connections

We’ve all heard of people who earn money from blogging, but how likely is it that that will ever happen to us? However, if you consistently maintain a good quality blog you can gather quite a following. Remember, ‘with great power comes great responsibility’.

So if you’re planning on shamelessly trying to get these loyal followers to buy your product, think again. These are vital connections to treat with respect and although they may show interest in your product, make sure you communicate with them sensitively and subtly recommend your products if you are inclined.  Further down the road they might end up as your personal graphic designer/ writer/ photographer.

Are you a freelancer with a personal blog? Share the link in the comment section!

About The Author

Karl Bilby

We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!

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