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It’s still 2 months away but the commercial world have started whispering that forbidden word already, Christmas! The Christmas period is often associated with holidays and family time, but for most small business this is the most important time of the year. Retail is obviously top of the busiest sectors with online shopping growing and growing each year, seeing people avoiding the high street rushes through buying online.

So how important is Christmas to your business this year? The surge in online buying activity over the Christmas period has given the small business more of an opportunity to challenge the high street brands. Having a well-planned online marketing strategy can make the difference when competing for local customers. Putting together an advertising campaign with local press or even local business communities can really grow awareness to your Christmas offerings. One of the main decisions is when to start your advertising campaigns or start running festive promotions to your customer base. Many take the lead from the high street, but by doing that, are they missing out on a chance to get one step ahead?

There is a fine line between a great time to start Christmas promotions and a really bad time to start. Beginning too early can really have a negative effect which can be often hard to build back up in time for the peak shopping times around Christmas. Many small business owners normally know their customer base very well and can often tell when the best time is to start pushing Christmas products or services. So when will you start mentioning that forbidden word to your customers! What has clearly worked in the past with early Christmas campaigns is a special offer, everyone loves a bargain and no better time to do it than around Christmas. More often than not, if a customer purchases a special offer, they will also buy other items from your shop or online store.

So think hard before you roll out the Christmas lights and put up that Christmas tree, make your timing right and make the most out of business this Christmas.


About The Author

Karl Bilby

We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!

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