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Changing industry trends keep us on our toes. And as we head towards the 2020s, those changes are becoming more rapid. It can be difficult as a small business to keep up, as well as run a successful business.

That’s why we’ve created a list of everything you’ll need to keep your eye on for the next five years, so you can get ahead of your competitors and impress the world. Being the last one to get the in-joke is never fun, which is why you should remember these five marketing techniques.


Video marketing is taking the internet by storm. Snapchat was the first to break the mould, then came Vine and Periscope. It’s pretty clear that for businesses this is the way to go. Film short bios of each staff member, your latest delivery or even what your office is having for lunch!

You don’t have to be a tech genius to be able to set up a phone camera and film your colleagues having a chat. If you’ve got a camera and a pair of hands there’s no excuse – get your phone out and start engaging customers.


Having a website is so five years ago. Now it’s all about buying products straight from your phone. If you’re given the option of buying a product straight from the sofa, rather than loading up the ol’ desktop, which would you do?

You can even buy an entire holiday from the palm of your hand. No need to triple check your booking – you don’t even need to print a boarding pass, your phone will do! Since mobile shoppers account for over 50% of all Ecommerce traffic, this is a bandwagon that needs jumping on. If your website isn’t mobile-friendly you’re losing out on sales, which your competitors have already snapped up.

Analytics and Metrics

Um, what? We had the same reaction two years ago. But now website data is a vital part of your marketing technique and if you ignore it your business will be easily outsripped by those recording and monitoring their website.

Metrics give your business the ability to track who’s visiting your website. You can also use data to see who’s interacting with your on your social sites, and what their top interests are. This makes it easier to target your customers and develop your content to suit. Neat.

Tailored Experiences

Apparently in the future we’ll all be shopping from lists that have been specifically tailored just for us, because businesses know us that well. Already we’re able to enjoy lists from sites like Amazon and Netflix and adverts thrive on the fact they’re able to see what we want to buy.

So where does your small business fit in? If you want to survive five years down the line you’ll need to ramp up your tailored experiences for the customer. You’ll need some web-techy people to help you out here to tell you what to do, but once you’ve made a few tweaks to your marketing strategy you won’t regret it!

Company Culture

Customers want to know about your company now, because people are nosy. We love being able to see ‘the other side’ of business, which means opening your office doors for the world to see. Your company values and individual personalities are all up for scrutiny, so don’t think your business is any exception.

As long as your brand voice is perfected you’ve got no reason to worry. Interact with your customers and create appropriate content that will interest and include the reader – rather than just informing them.

Is your company ready for what the next five years of business trends has to offer? If not, why not? Leave us a comment below!

About The Author

Karl Bilby

We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!

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