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Small business Saturday encourages people to ‘shop local’ on the first Saturday of December each year in support of small businesses. The day will take place all over the UK on 5th December this year, with events and stalls all over the UK.

Some councils have even offered free parking from certain hours for the event, with hopes that it will bring tourism to the area.

So, are you Small Business Saturday ready? You should be! Get everything in order with these three simple tips to make the most from one of the most important dates in your diary.


Promoting the day and your presence there is an easy way to grab yourself some customers. Not only that, people from further afield will be able to view your products and may make the trip to come and spend the day! Even if some people just reply and interact with your post, don’t underestimate Word Of Mouth Marketing; it’s often one of the most powerful tools you can have.

Free up your Saturday

All small business owners will know that sometimes you have to be dedicated outside of 9-5 hours to get your business off the ground. So committing one Saturday to promote your business will be a breeze! Have the whole day free or if you’re unable, make sure one of your employers is willing to go in your place – this way you will definitely be represented and your brand will be seen.

Document the day

Taking pictures throughout the day and uploading them to social media with the hashtag #SmallBizSatUK will make your tweets reach more people, and get your brand noticed. In the run up to December, you want to make sure that people are interacting with your company as much as possible so they remember your name for the future.

If you’re not ready – get ready! For small businesses and freelancers, Small Business Saturday is one of the biggest events for promoting your company; you won’t get another opportunity like this any time soon! Until Christmas…


About The Author

Karl Bilby

We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!

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