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Good content is a lot like Christmas dinner. No, wait. Just hear us out. Christmas dinner is the mother of all Sunday roasts, and if you get it wrong the rest of the day can go spectacularly badly. Similarly, get content wrong and your customers will lose faith in your professionalism.

Small businesses can often struggle to write copy if it’s something they’ve never tried before, and getting it wrong can mean a loss of sales.

So, what’s the perfect recipe for creating great content?

Christmas Crackers

To kick off proceedings, you need to set the tone with a great joke, a hat and a small pointless gift that will go straight in the bin. Creating a great atmosphere for your dinner is crucial to ensure everyone is suitably forced into having a good time.

If you want your business to be represented accurately you need the tone of voice to be consistent and in keeping with your company values. It’s probably not the best idea to have a very jokey tone for a funeral director’s site (although who knows, people may love it!).


The meaty main that everyone’s been looking forward to all year. Everything else is just a topping really; the turkey is what brings the whole thing together – and what all the other Christmas food revolves around.

The main essence of content is the idea and writing itself. What are you writing about, how does it relate to your customers and what’s the point of it? Answer these questions original content and you may just have one of the best blogs ever on your hands.


Love them or hate them, everyone gets them on their plate. They’re a green symbol of Christmas and no one is really sure why. The sprout is essentially title of your content. An overlooked necessity that embodies the rest of the food, and makes the Christmas dinner what it is.

Christmas Pudding

The flamey finale! People might not actually like Christmas pudding (myself included) but the idea of it captures the Christmas spirit (particularly the alcohol). It’s a pretty interesting affair and no one wants to miss it getting lit.

Christmas pudding, obviously, is the facts and figures bit of your article. It’s necessary to give your content some credibility and make it interesting to your readers, and facts and figures always deliver. Make sure you get them from credible sites though – no one will thank you for publishing false information!

After Eights

The minty aftertaste that leaves you feeling happy and ready to curl up and watch The Grinch with a Snowball. After Eights are the perfect end to a perfect meal.

Proof reading is the literary equivalent of the After Eight, refreshing and leaving you with a nice satisfied feeling of the whole meal. Not proofreading your work can get you in real bother; you don’t want to be the person who got their grammar wrong because of lack of editing. It’s such a simple step that so many people miss out. Remember – the After Eight is vital for the perfect Christmas meal!

Have you got anymore ingredients for the perfect piece of content? Leave your comments in the section below!

About The Author

Karl Bilby

We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!

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