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New Year’s resolutions have always been pretty predictable. Every year we pledge to eat healthily, go to the gym more, and stop smoking. And every year we fail because when Christmas comes around again, we’re tempted back into a world of alcohol and fattening goodies.

An easy way around this? Stop making resolutions! We’re not cheating, honest. Instead of making resolutions, make goals! These work particularly well for small businesses. A resolution not only suggests your previous year was flawed and did not end well, but also makes it less likely to last in the long run.

Here are some ‘goals’ we suggest you try out for the coming year.

Start up on social media

There’s no better time for a business to launch new social media sites than in the New Year. With thorough planning and regular content scheduling, you can take advantage of a number of platforms to strengthen your company and get you noticed in 2016.

Blogging

Sticking with the online theme, blogging is perfect for demonstrating your work to customers. You’ll also be able to build a brand portfolio, and establish the feel for your company.

Rebrand

Begin again at the beginning of the year! If your employees are on board and you’ve decided on a way to carry out the process smoothly, there’s nothing to stop you from injecting some vitality into your business.

Step back from emails

Pierce Mattie, CEO of Pierce Mattie Public Relations in New York avoids emails as much as possible: “Before I send that email, I [will] ask myself if this exchange of communication could be given in a note and sent regular mail. If it can, I will.”

Snail mail pay not be conceivable if you need to get a report finished by the end of the day, but the sentiment is a good one. In general, if you try to be as personable as possible with your customers and colleagues, it will pay off.

Look after your employees

Having a happy workforce means having a happy workforce! Remember to reward your employees for hard work and organise work do’s to keep the team in good spirits.

These may all sound like things that should be done throughout the year, which is the secret! Keeping your resolution small and reasonable while picturing how it will perform over the year changes it from a resolution into a goal.

What are your New Year’s resolutions goals? Leave us yours in the comments below!

About The Author

Karl Bilby

We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!

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