It was recently announced that Small Business Saturday will take place for the third year running on 5th December 2015. However, events are being scheduled to take place from April up until the day itself.
Last year, more than 16 million people supported local small companies, with a poll finding that around 64% of the UK was aware of the event. Almost half the turnover in the private sector is due to small enterprises, and 60% of jobs in private industry are with a burgeoning company. The format of the event itself will be based on the last two years, with a bus tour around the country, workshops and seminars, which will offer advice to businesses in the UK.
The owners of small enterprises are being invited to take part once again this year, with special events being planned for the day. There is also a channel on YouTube devoted to the occasion, which will air videos of the events.
Topics for the workshops will include a session for mums who want to start their own companies, handling public relations and the press, and one for discussing the advantages of collaboration.
According to the national campaign director of the event, Michelle Ovens, last year’s Small Business Saturday was supported by local authorities, the public, SMEs, and other organisations, with many being involved in the lead up to the event, as well as the day itself. She added that the organisation expects the 2015 event to be even more successful than last year.
If you would like to take part, here are a few ways that you can prepare for the event:
Have special offers
Make sure that you attract people to your business by having a special offer for that day. Provide a reason for customers to trade with you, not just during the event but long term. For example, you could offer a generous discount that has to be redeemed that day.
In addition to attending this year’s workshops, seek advice from other companies that took part last year, as well as your accountant, so that you can maximise return on investment for the day. Ask others what went well and what could be improved on for this year.
Organise a range of promotional goods to give away during the event, which should be customised with your company details and logo. Pens, stationery and even balloons are all cost-effective marketing materials that will be popular with clients.
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