A new survey has shown that many sole traders and small businesses are still way behind when it comes to engaging with the internet and the opportunities it has to offer. Are you one of them?
Behind the Times
The research by professional services marketplace Bidvine.com revealed that while 67% of sole traders and micro businesses want more work, most are failing to use the Internet effectively to help grow their business.
The survey showed that, of the 630 sole traders and micro businesses surveyed:
87% rely on word of mouth – even though they know it’s not sufficient to help their business.
Shockingly, less than half have a website
Only around a third have any kind of social media presence
Less than 20% have tried online advertising
“In September 2015 alone there were over 180,000 Google searches for the types of professional services we offer at Bidvine.com, so we know that there are customers actively looking for these small businesses online,” says founder Sohrab Jahanbani. “If over 2/3 of the businesses we spoke to want more work it makes sense for them to turn to the Internet to support this desired growth.”
Get With the Program If you’re guilty of walking with the dinosaurs, you’re allowing business to slip through your fingers. Commit to trying one of these basic steps this week:
Set up a system to gather email addresses if you don’t already do so.
Set up an email mailing list; consider using a mail client.
Set up a website – you don’t need to be a web developer or IT expert to have your own website these days. You can start with a simple DIY package. Most of which are easy to use and well supported.
Investigate web advertising on websites or social media.
Set up a social media account on one of the major social media sites if you don’t have one already.
If you do have a social media account, read up about how to post, when to post and how to make your social media more effective.
Whatever you do, take action and leap into the 21st century – because your competitors are already there.
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We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!