No matter how small your business is, it is still a business. Like any in order to grow you should invest in it when you can. As a solopreneur or freelancer, this means investing in yourself as the primary asset of your business. So here are some ways you can give your business and yourself a boost:
Get some training
Whether it’s a free online course, a diploma or a night class, learning a new skill can do wonders for your business. With a new skill you could improve or extend your services (and therefore charge more), you could become a better business owner or you could simply let off steam with a new hobby.
Upgrade from your free site
A lot of freelancers will start off with a website on a free platform like WordPress. This can be a great introduction but if you’re serious about running your business, then you should invest in your website. It’s your online home and it represents you and your business.
So step away from the free domains and get your own and make sure your site is self-hosted. This will give you a lot more control over the design and the functionality of your website. Think about buying a theme or a page builder so it won’t end up looking like a dozen others with the same template.
This is an expense a lot of one-man bands are afraid to pay. Surely you have to do everything yourself as a solopreneur? Nope, in fact the more time you free up, the more availability you have for new clients. This could mean that you end up making your money back from the time you free up. So think about outsourcing things like accounting, marketing or admin to an agency or another freelancer.
Raise your rates
While this isn’t exactly an investment, it is a necessary gamble if you want to grow. Eventually you’ll want to earn more and the best way to do this isn’t to take on more work until you’re at breaking point, it’s to raise your fees.
This will ensure that you can afford to have a comfortable amount of clients and not become overworked. You might end up losing some clients, so you need to go ahead and target ones that have higher budgets to accommodate your higher rates.
Invest in your office
Your office is part of the engine that keeps your business going. If you’ve got an old, lagging computer, then this is slowing your business down. So if you can, upgrade your PC and any other hardware that needs it.
If you’re finding yourself in pain working at your desk all day, then invest in a decent computer chair and other ergonomic equipment. Being uncomfortable can be distracting, painful and cause you to get up more frequently to procrastinate. You don’t want to dread sitting down to work each day, so make sure your office is somewhere you want to work.
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About The Author
An experienced business and finance writer, sometimes moonlighting as a fiction writer and blogger.