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We’ve always been told that we need to dress for the job we want. If we said to you shoulder pads and pencil skirts, I think you’ll know where we’re heading. This Mad Men image might seem stereotypical 60s work dress, but there are still plenty of businesses who think the power suit emits an air of professionalism that can’t be gained from casual attire.

Dressing to impress might have been vital to get ahead in business years ago, but times have changed, and wearing expensive suits isn’t all business is about. Now customers want to see the uniqueness of employees and how they make up the company, rather than the anonymity that a suit and tie brings.

But does this mean dressing to impress is now irrelevant?


What you wear is dependent on your industry. If you work in a physical job then your clothes will be more suited to practicality than style. However for office folk there’s a lot more leeway, which equals a lot more stressing about suitability.

Customers are more concerned with mission statement of a business rather than what kind of watch its director wears. So instead of thinking you need to splash the cash on a new wardrobe, you need to demonstrate how friendly, ethical or informative your company is.

The ambiguity of this ‘demonstration’ is often where the confusion lies. Should you focus on expressing these values in the clothes you’re wearing, or leave it up to your body language and wear whatever you fancy? Deciding whether a dress code is right for your business isn’t always easy. That’s why we’ve listed all the pros and cons below so you can make an informed decision.

Pros of Having a Dress Code

No matter what sector you’re in there will always be reasons why you should have a dress code implemented. If you’re a start up you should take note, as this will be vital information when you start to take on employees.

Cons of Having a Dress Code

While the positives of a dress code are numerous, there are also plenty of reasons why having a dress code can be a bad thing – and not only because it reminds us of a school uniform.


By now it should be obvious whether a dress code is right for your business. Employees’ clothes are the physical embodiment of the brand, so take into account how you want your business to be portrayed when deciding if you need a dress code. Think about your industry and what you’re staff will be doing on a daily basis – practicality should always come first!

Have you got a dress code for your business? Or have you actively chosen not to implement one? Either way, drop us a comment below!

About The Author

Karl Bilby

We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!

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