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Although there are many reasons why people set up a business and there are lots of benefits, it is a sobering fact that a large percentage of new companies will fail within their first year. There are some mistakes that are made by most business owners, and avoiding them will provide a higher chance of success.

Not planning

Planning must start before the company is formed, when you decide what type of firm you want to set up, the business structure, and research to determine whether your product or service has a demand. Failure to plan at any of these stages could result in failure during the initial months of trading.

A realistic business plan will be the next stage, so that you can see your goals for the company and how they will be achieved. If this is the first business you have owned, you may want to consult a professional to help with this stage.

Marketing is another area that should be planned carefully. Once you have carried out the research indicating that there is a market for your product, you will need to reach those people. If you are operating on a restricted budget, there are plenty of ways to market your merchandise without spending a fortune.

Cash flow

To build a healthy business, you need a strong cash flow to be able to survive. A cash flow has to be carefully managed to stay solvent, with income and expenditure accounted for, and all invoices collected promptly, without delay. Rather than overspending, keep a close eye on expenditure and make cutbacks where possible, and spend only on items that are necessary. Budgeting and forecasting are crucial tools of cash flow management, and a reputable accountant will help you to devise a working system.

Incorporating efficient systems

For some new entrepreneurs, outsourcing is not considered, mainly due to belief that it will be costly. However, for a company to run in an efficient manner, it must have systems in place to keep everything running as smoothly as it can. Outsourcing for the areas in which you don’t feel competent is necessary for the long-term success of the business.


Don’t be afraid to make changes as your venture progresses, seeking advice where necessary. React to situations and results of previous actions, and start again if this required. Times change regularly, with new innovations in technology and social shifts all having an impact on your company.

About The Author

Karl Bilby

We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!

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