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You don’t write great content. Sorry we had to say it like this, but sometimes it’s better to hear the truth.

Small business owners don’t have the time to study an English degree just so they can publish the perfect blog post. When running a business gets in the way, it’s likely that you’ll push your website to the back of your mind.

You know your customers don’t expect you to be word perfect, but to get more traffic to your website – and consequently more business – you need to make your blog posts as attractive and SEO friendly as possible.

Luckily for you, we’ve put together a simple starting guide to creating content for the small business owner; with just five simple steps. Before long it won’t take you more than an hour to put a post together.

Brief

Before you jump write in and start typing, you need to figure out the point of the post. Asses what work you’ve published previously (if any) that has performed well and choose a topic based on these facts.

Without a defined structure and plan, your post will probably veer off topic a number of times and won’t have an attractive layout for your readers.

Research

Once you’ve chosen your topic research, research and research. You can never have too much knowledge on a subject, and the more you learn, the more your readers will learn from reading your blog post.

However, tread carefully. If you find yourself having researched so much only to be filled with more questions, it might not be the right time to do this post. Once you’ve had a chance to gather a better understanding of the topic come back to it and begin – your audience will thank you!

Ideas

Once you’ve gathered enough information, collect your ideas. With the research, decide how to write about the subject in a new and fresh way.

There’s bound to be at least some articles on the same topic already, so try to think creatively and come up with an inventive method of delivering the information to the reader. You could include infographics, videos or even animations to spice it up.

Creation

Once you’ve collected all the right information, get creating! Obviously the main obstacle for the small business owner is time, so try to get productive and squeeze in some writing in between jobs. You could even keep a dictaphone on you, so when you’re busying yourself with other things, but you have a great idea, make a note of it to write up later.

Although it might take up a lot of time, it will be well worth it for your business. Provide regular updates and your readership could convert into a loyal customer base.

Publish!

We might be getting ahead of ourselves when we say publish, because there’s actually one vital thing to do before you hit send.

If you don’t edit your work, when you meant to write ‘dear’ you may have actually typed ‘deer’. Uh oh. Readers won’t be impressed by these kind of mistakes. Even though they might not expect you to have perfect written English, one editing session can go a long way.

And finally, it’s time to publish! Share your content on social media and newsletters to really get it going, and sit back and enjoy.

Have you got a small business blog? Give us the link in the comments below and we will share it on our social media pages!

About The Author

Karl Bilby

We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!

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