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Running advertisements on your website is one of the simplest ways to monetise it, and there’s no shortage of platforms available that allow you to do this, each with their own pros and cons. But is it worth running adverts on your website though?

The advantages of running adverts on your website

Simple monetisation

If you’re looking to set up adverts on your website you simply need to sign up to an advert network such as AdSense. Run by Google, AdSense works by matching adverts to your site based on its content and the visitors it receives. The results are a set of custom adverts that should be relevant to what your site is about – which is better for you, as well as for the visitors.

If this doesn’t appeal to you, it’s also possible to sell ad space on your website privately. Think of it as selling a physical billboard; simply set your own pricing, find an interested party and display their advert for the agreed period of time. This route certainly gives you more control over the adverts your users will see, as well as giving you the opportunity to have a monthly price or a pay per click price. But, it does mean you’ll have to go out there and find your own advertisers, on top of everything else you’re doing!

Adverts offer insight

If you run a set of targeted adverts and are able to track the metrics of what performs best, you’ll gain valuable insight as to the products or services your users are most interested in. More importantly, you’ll be able to see what doesn’t perform well, and steer your products and adverts away from that area in the future.

Consistent income

At first, running adverts may be a bit of a slow-burner when it comes to revenue, though it does have the potential to turn into a steady stream of income . It’s also good to remember that the more traffic your site has come through, the greater your ad revenue should be.

The disadvantages of allowing ads on your website

The web users who run ad-blockers

The trouble with adverts, especially on websites, is that not many people actually like them! They can be distracting, slow down your browsing experience and are sometimes pretty loud! It’s why so many people use software which blocks adverts whilst they’re online. Unfortunately, that can affect the potential revenue from running adverts on your site.

Don’t be tempted to lock-out users who have ad-blocking software though! The main purpose of your site is (should be) to provide your own content first, so don’t send visitors to a competitor just because they don’t want to see the adverts.

Adverts can make your website look unattractive

When you visit a site, only to be hit with pop-up ads, adverts on both sides of the content, and then even more adverts in the middle of the text you are reading, it can be tiresome. When viewed on a mobile this can badly affect the user experience, turning visitors away from your domain. Plus, consider the credibility factor – visitors might have less confidence in your products or services if there are multiple adverts across the screen.

Have you had any experience running adverts on your website? Are there any positives or negatives we’ve missed off? Let us know in the comments section below.

About The Author

Christopher Jones

Forensics graduate-turned copywriter and blogger. I love turning complex topics into easy to understand, yet engaging pieces of content.

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