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Having high-quality images showing ‘behind the scenes’ of your business can be a good way to show that there are real people behind the website. If you are looking to feature some of this style of photograph in your marketing arsenal, then there are a few tips to getting it right.

Choose the right equipment

Having the right gear doesn’t necessarily mean you’ve got any idea, but it’s a step in the right direction. Your iPhone may be a good camera for holiday snaps, but it might not be quite up to scratch when it comes to corporate photography. Professional photography will benefit from the use of a decent DSLR camera with all the settings and options you can think of, a tripod and perhaps even lighting equipment.

Get rid of clutter

One person’s stuff might seem homely to them but clutter to someone else, especially if it’s creating a visual disturbance in your photographs. Desks piled high with paperwork or hundreds of ornaments and pictures can ruin the effect on a photograph.

Having some personal touches on desks can be a good way of making your office look warm and friendly but consider the brand and industry that you’re working towards. A building site needs to look safe and tidy, an engineering lab should look professional, and a creative agency might be a bit more quirky.

There’s a balance that you might need to experiment with, swapping things in and out for some test shots.

Be conscious of what’s on computer screens

When you take photos around the office, there could be lots of computer screens facing the camera. It’s important that there’s nothing too distracting on those screens that could leave a bad impression. An even worse case would be to have some GDPR-nightmare-inducing customer data on display there. Giving away your trade secrets isn’t going to help, either!

Avoid false stock photo poses

You know the type, everyone in the shot looks like they’re in the freeze-frame of some kind of unnatural body movement. It’s not a good look, especially considering how many of us can recognise stock photos these days. Photos of you and your real office are meant to avoid looking like that.

It’s always best to discuss with your employees what will make a better shot because their comfort will be key to a natural-looking photo.

Make sure it’s well lit

Lighting for an office and lighting for a photoshoot aren’t necessarily going to be the same thing. If you want ultra professional-looking photographs, you might need to invest in some specialised lighting, diffusers and reflectors to achieve the look you’re going for. Of course, if you’re not taking regular office photos this might be a bit overkill. In this case…

Bite the bullet and hire a professional

Sometimes, the best thing you can do is hire a professional to come into the office and do your office photography for you. After all, if these photos are going to end up on your website or promotional materials, they need to be good.

If you don’t have the equipment or the skills or even the time to do it all yourself, you could find either a freelancer or a local studio to come in and spend some time taking photos. Professional photographers will also be used to making people feel at ease and discussing pose or shot possibilities with you and your staff members.

Visit our friends at Team Organic for more essential marketing tips and advice.

About The Author

Kara Copple

An experienced business and finance writer, sometimes moonlighting as a fiction writer and blogger.

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