With just days to go to Christmas, of course you’ve found time to touch base with your customers and wish them a wonderful festive season. Your Christmas card is already adorning their noticeboard and if it’s not, that’s because it’s in the post – and about to drop through their letterbox at any moment, covering the desk of the lucky recipient in glitter.

No? Shame on you! It’s time to leap into action. Nobody likes a Small Business Scrooge, so prove you know ‘how to keep Christmas well’!

Pop a Card in the Post – even if you’re short of time and didn’t get round to getting Christmas cards printed, you can still grab a decent pack of cards and handwrite some, even if it’s just to your most loyal customers. Got a few left over? Target your most promising new customers.

Send a Festive Email – if you have a large customer base, this can be the most practical and cost-effective solution. Make the effort to make your email festive with a suitable background or special email signature and send an appreciative email to your customers. It’s quick to do and you can reach all your customers without worrying about postal prices and delays.

Spread a Christmas Message on Social Media – and remember, it doesn’t have to be restricted to a typed message. What about a podcast or a short video greeting?

What to include:

• Full contact details for your business, including social media profiles and your web address. If you’re sending physical cards that aren’t pre-printed, speed up this process by having labels printed with your business details or using a stamp.
• If you’re a small team and you have time, a quick signature from all staff can add a personal touch (their role or job title could be added underneath, reminding customers who is responsible for what and the most suitable person to contact).
• If you’re donating to charity rather than buying expensive personalised Christmas cards, make sure you mention this in your email – and a brief sentence about why you’ve chosen your particular charity. It’s good to sow your human side.
• A thank you for their custom
• Details of any special offers or promotions and the date of your seasonal sale, if you’re having one

Now off you go to spread some Christmas joy. Ho Ho Ho!

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About The Author

Karl Bilby

We work very closely with our expert accountants to bring you the latest factually correct tax and accounting news. We also enjoy writing about small business news that we hope you find useful!

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