A Cup of Racing is a race engineering consultancy business for both Real Motorsport and for Sim Racing. I found a gap into the market and then was in a position where I was able to take advantage of the economic problems caused by COVID-19 by to start this business.
What particular challenges did you have to overcome in setting up your business, and since then?
Understanding the market for this particular business can be challenging. In the beginning it was especially difficult to explain the sim racing part of the business to potential customers, and how these services can be used to improve performances.
Fortunately the business is now quite famous in the sim racing world, and the customers are just coming to us by themselves, which is great.
What do you have planned for your business in the future?
The plan is to continue expanding both the sim racing and real motorsport business worldwide, and develop our network of collaborators. Eventually we’ll also incorporate the business, and operate as a limited company.