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This month we talk to Davide De Russis, the owner and main race engineer of A Cup of Racing about starting a new business during a global pandemic.

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Hi David! Tell us about your business?

A Cup of Racing is a race engineering consultancy business for both Real Motorsport and for Sim Racing. I found a gap into the market and then was in a position where I was able to take advantage of the economic problems caused by COVID-19 by to start this business.



What particular challenges did you have to overcome in setting up your business, and since then?

Understanding the market for this particular business can be challenging. In the beginning it was especially difficult to explain the sim racing part of the business to potential customers, and how these services can be used to improve performances.

Fortunately the business is now quite famous in the sim racing world, and the customers are just coming to us by themselves, which is great.



What do you have planned for your business in the future?

The plan is to continue expanding both the sim racing and real motorsport business worldwide, and develop our network of collaborators. Eventually we’ll also incorporate the business, and operate as a limited company.

Learn more about our online accounting services for businesses like Davide’s. Call the team on 020 3355 4047 or grab an instant quote online.

About The Author

Elizabeth Hughes

A content writer specialising in business, finance, software, and beyond. I'm a wordsmith with a penchant for puns and making complex subjects accessible.

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