Being your own boss is a thrilling prospect, and can be very rewarding. One thing we see all the time though, is people at risk of burning out. You don’t have to do everything yourself.
In fact, if you don’t have the skills yourself, some things are definitely best left to the professionals. Otherwise, you may likely be doing your business a disservice by attempting them yourself.
If you run an online business that sells physical products, then you’ll want some way to display them online. Taking photographs of your products is something that you could attempt yourself. But, for the best results you’ll need high-end gear and at least some idea.
You might be pleased with the low-budget option, but there’s a good reason why photography is a career for some people. They know how to get your products looking their very best, and that experience is invaluable. It adds a professional touch, and will make the overall appearance of your brand look better.
Website and Logo Design
A well-designed website is intuitive to navigate, informs, educates, and maybe even entertains. And, whilst doing all this, it also performs its essential function of selling whatever it is that your business sells. Professional services, physical products, free resources or charity donations.
Free website builders do exist but these usually only come with a small selection of free themes, and you’ll no doubt recognise the design from almost every small business website out there. Do yourself a favour and stand out from the rest. Plus, consider that some of the free-builders (we’re looking at you, Wix) make SEO experts cry. They tend to dwell near the lower end of the search engine results.
The same ethos applies when creating your logo, you want it to look as professional as possible – after all, this will be your brand identity for years to come! A simple way to think about it is this, do you think Amazon, Microsoft or Netflix had their brand identity designed by the CEO? No, they will have left it to a professional, with results that speak for themselves.
Once you have your website set up, you’ll need to fill it with content. Although on the surface this may look simple to do, it’s easy to lose your audience’s interest if the content isn’t engaging. Or, at the very least, useful.
This isn’t just limited to websites however. Items such as leaflets, promotional emails, and even sales pitch presentations will benefit greatly from an experienced copywriter. They’re (we’re) the masters of jazzing up sentences.
Advertising at its very core was pioneered by an influential group of individuals including the late David Ogilvy. If you are planning on doing some of this yourself, Ogilvy’s readings will be of great benefit. However, it can be time-consuming to learn copywriting and editing while also trying to run a business at the same time.
Finally, another thing that should probably be left to the professionals is your accounts. For the uninitiated, accounting can be a minefield when you are just starting. It’s something that is best left to people who have made it their craft. Let them take care of the numbers for you while you focus on running your business.
If you need any advice on accounting, going to a reputable firm is always the best course of action. Grab a free quote, or hit the Live Chat button. As for this delectable piece of content, take a look at Team Organic. If you found this article through our newsletter or through a search engine, it’s thanks to them.
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About The Author
Forensics graduate-turned copywriter and blogger. I love turning complex topics into easy to understand, yet engaging pieces of content.