As a sole trader, the brains behind a new start-up venture, or the owner of a micro business, you’ll often find that devising a solid marketing strategy gets pushed to the very bottom of your priority pile.
When speaking to clients and listening to aspiring entrepreneurs, there appears to be three reoccurring reasons to explain this lack of focus on implementing a marketing strategy amongst small business owners and those self-employed.
- ‘I don’t know how to’
- ‘I can’t afford to’
- ‘I haven’t got the time to’
All of these are perfectly understandable explanations but still not a good enough excuse to neglect what could potentially transpire to be pivotal in the success of your business.
Strong marketing tactics can be transformative when it comes to brand exposure, reach expansion and converting online leads so it really is worth investing some time, manpower and any spare money into.
Granted, not all start-up entrepreneurs and SME owners are going to be able to afford to set up a marketing team but here are some top tips on how you can execute a perfectly effective marketing strategy without the need for a dedicated department.
Outsource to a freelancer
If you haven’t got the means to justify employing a full-time – or even part-time – member of staff just yet, think about recruiting the expertise of a social media, PR or digital marketing freelancer instead.
This will take the weight off your shoulders and ensure that your marketing strategy is being tended to by somebody who knows what they’re doing, without the need for an employment or financial commitment on your part.
Swat up and learn some new skills
If you fall under the first (and common) category of ‘I don’t know how to’, see this as the perfect opportunity to fill in any gaps in your knowledge for the benefit of both your growing business and your own personal development.
The World Wide Web is an Aladdin’s Cave of resource. From how-to articles, downloadable guides and eBooks right through to video tutorials and online courses, the digital age is the perfect time to learn. If you prefer face-to-face learning, there are plenty of traditional courses on the market too.
Take advantage of scheduling software
If a lack of spare time is your stumbling block, get to know your way around some scheduling platforms which enable you to prepare things like social media posts and blogs ahead of time.
Content management systems such as WordPress allow you to create blog posts and articles then set them to go live on a specific date and time in the future.
So, if you can dedicate a few hours a week to setting this up, you know you’ve got a good percentage of your marketing strategy boxed off for a while, freeing up your time for other tasks.
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