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How to Keep the Business Ticking Over Christmas

Christmas marketing

Christmas will be upon us before we know it and so now is the time to plan and prep your business for the holidays. You’re going to have to plan for a potential increase in sales, heavier staff workloads and general stress associated with this time of year. Here’s how to make sure it goes smoothly:


Christmas marketing

If you haven’t already used Christmas as part of your marketing efforts then you’re missing a trick. Now is a perfect time to make your branding and company message a bit festive. It makes your brand more human, genuine and friendly.

You could offer Christmas deals and discounts to get people into your store as many of your competitors will be doing the same. Make sure you use social media to get involved in Christmas talk and to offer your products and deals.

Check your stock and capabilities

Like many businesses you may find yourself busier this time of year. This means that you’ve got to prepare for more customers or orders. This can put a strain on any business so if you can plan ahead and make sure you’ve got the capacity to handle a sudden spike in custom, you’ll manage the holidays a lot better.

Plan staff hours

It’s a tricky time of year for staff taking holidays. No one wants to come in but if you need people in, you’re going to have to go over the rules early on so they can plan for it. You may need to come to a compromise, deal with a smaller team or compensate those working through Christmas with things like bonuses or extra time off at other times.

One solution to this could be introducing remote working so that staff can work from home. While this might not be possible in all offices, in those that it is, this can save the couple of people coming in from sitting in an empty office. It might also make people more likely to agree to work over Christmas.

Check out your insurance

Now is a bad time of year to suffer burst frozen pipes or other weather-related damage to your company. These are expensive fixes if you don’t have the proper insurance to protect you. So check out your insurance plan, note down any changes in circumstances and make sure it will cover you when you most need it.

Make sure you’re getting enough breaks

Christmas is a busy period for many businesses and their directors. It can be easy to forget to give yourself some breathing room during this stressful time of year. But it’s important that you do so you don’t end up burned out. Make sure you’re formally setting yourself some time off around Christmas just like your staff will be.


How are you preparing for this time of year? Are you making any major changes for Christmas? Let us know your thoughts in the comments.


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